• Writing efficient code
• Creating websites/a website using standard HTML/CSS practices
• Working closely with web designers and programmers to produce the website
• Constant communication with other colleagues in the business to develop and deploy their content – and ensuring there is a clear establishment of what can be created within what timeframe
• Researching different software programs, maintaining software documentation
• Implementing contingency plans in case the website goes down
• Maintaining and expanding/enhancing the website once built
• Managing a team might also be part of the job role

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Desired Candidate Profile:

1. Freshers are welcome to apply
2. Should have basic knowledge in the following

• SEO
• SMM
• Google AdWords
• PPC

3. Proficiency in MS Excel