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Digital Marketing Engineer

Shenoy Nagar - Chennai

Primary Duties:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Desired Candidate Profile:

  • Freshers are welcome to apply
  • Should have basic knowledge in the following
  1. SEO
  2. SMM
  3. Google AdWords
  4. PPC
  • Proficiency in MS Excel
  • Proficiency in typing, Windows OS and someone who can work fast on computers
  • Candidate must have Good English Communication skills, both oral and written

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